Frezyderm: From Skincare to Skintok

Frezyderm is a Greek company, a leader in the dermocosmetic design and production industry, with a strong international presence. The brand continuously enriches its product lines, offering from-head-to-toe care options, while consistently staying at the forefront of developments and consumer preferences.

Foreseeing the strengthening of the TikTok platform and its establishment as the top choice of mainly young audiences, with a huge impact worldwide, the company sought to take advantage of the rapid growth of this emerging Social Medium in the Greek market. Sleed and Frezyderm worked together to make the brand a leader of the beauty industry on TikTok in Greece, investing heavily in an integrated advertising and content strategy.

Frezyderm faced a few content management challenges, particularly in leveraging content to reach and promote the brand’s product lines across all market segments and age groups. Given the high engagement rate of young audiences with TikTok platform, this goal was a challenge and so was maintaining brand safety, due to the culture of producing spontaneous and natural content on TikTok. At the same time, a key point of the strategy was the search for the right creators, who would not only support but also reflect the brand values.

By visualising current trends in beauty and skincare in the brand’s content, while composing equally creative and sticky hashtags, our creative team took off to produce content intended for Frezyderm’s corporate account. The content ticked the cross-exploitation potential box, and was leveraged across all the media included in the Digital Marketing strategy we designed for Frezyderm. 

The team created diverse content in a variety of formats, developed and ran successful user-generated campaigns, and encouraged partnerships with TikTok creators. The company also implemented an advertising strategy that covered all stages of the user journey. Initially placing the main focus on reach campaigns and maximizing brand awareness, Frezyderm followed its user all the way to conversion and user retention, maintaining a cohesive plan that reflected the core value the brand stands for: the essence of real skincare that results in naturally beautiful skin.

Our collaboration with Frezyderm paid off, bringing utter satisfaction to the whole team. 

Our targeted TikTok strategy implementation recorded over 2.5 million unique users, more than 50 million impressions and video views, and >35K clicks monthly on the TikTok channel. 

At the same time, Frezyderm achieved an impressive 3.5x increase in follower growth within six months. These results augmented the brand’s reach and awareness by giving its TikTok account an amazing boost, while encouraging a self-care mindset among the audiences through an enjoyable and beneficial skincare routine. 

Specifically, we achieved:

• >2.5 million unique users (>2.5 million unique reach)
• >50 million impressions
• >50 million video views (>40% view rate)
• >35K clicks monthly and 3.5x followers’ increase within six months