Rumours London Dry Gin Campaign Goes Live by Sleed
Sleed launches the integrated communication campaign for Rumours London Dry Gin, combining strategy, creative, and performance media to strengthen the brand's presence among the Greek audience.
Sleed launches the integrated communication campaign for Rumours London Dry Gin, combining strategy, creative, and performance media to strengthen the brand's presence among the Greek audience. The plan focuses on boosting brand awareness and acquiring new audiences through targeted digital campaigns on YouTube, Meta, TikTok, and Google Ads, supported by original visual content and creative formats.
Sleed took on the strategy, creative direction, and media activation, leveraging data-driven insights and premium placements to maximize the reach of Rumours London Dry Gin among the mobile-first audience. The campaign features custom storytelling and high-impact creative modules, designed to connect the product with the lifestyle and experiences of the modern consumer.
The Business Unit Director of Sleed stated: "The communication for Rumours London Dry Gin focuses on building a meaningful connection with the audience, combining creative, strategy, and data-driven media planning. The result is a campaign that speaks in a modern and authentic voice, building trust and brand recognition."
