Public Innovates in Retail Media with Public Ads!

Public continues to innovate in advertising with the Public Ads service, providing partner companies access to a pioneering and secure Retail Media channel. Through their collaboration with Sleed, a member of the broader Public Group ecosystem and leading MarTech partners, Public Ads deliver targeted campaigns with measurable results, enhancing brand visibility for partner brands in an omnichannel environment across both public.gr and physical stores.

Advanced Audience Targeting Technology

The Public Ads service combines rapid growth with advanced consumer audience targeting technologies. Through this platform, advertisers can secure premium placement in top product positions on the site, along with additional presence through banners in key locations on product pages. Digital shelf advertising increases efficiency, while leveraging customer data to reach the right audience, enhancing the shopping experience and providing valuable insights for brand strategy.

Impressive Early Results

In the results from the first months, the platform has recorded over 6,700,000 impressions, 414 campaigns, 400 advertised products, and 100,000 clicks leading to their respective product pages, with a CTR of approximately 2% - a high rate compared to similar platforms. With over 100 million visits annually, Public Ads have already increased product recognition and sales.

What the Leaders Say

Nikos Varvadoukas, VP Brand, Omnichannel & Supply Chain at Public Group, stated: “With a vision to create additional value for both our customers and suppliers, we launched the leading retail media solution that follows international trends and practices in the industry, and now we are seeing impressive results. The innovative Public Ads service is a secure, premium, and effective visibility tool for brands.”

Stelios Iliakis, CEO of Sleed, said: “In just a few months, the results of Public Ads and the degree of market adoption confirm the international trend of investing in Retail Media. We are proud to be part of this team, designing custom campaigns for each brand and continuously developing new solutions to achieve even more.”