Key Results
Measurable impact and success metrics
The Case
CosmosSport, a member of the JD Group and the largest sports retail group in Greece and Cyprus, operates in one of the most competitive environments in modern retail.
With more than 80 physical stores, a strong eCommerce presence and a clear sport-driven identity, the group was faced with a new challenge: the entry of major non-European digital retailers that reshaped the dynamics of online competition.
In collaboration with Sleed, the goal was not simply to adapt to market changes, but to leverage them as a catalyst for strategic evolution.
The Challenge
The entry of players such as Temu and Shein into the European market created an environment of intense competition:
- Price pressure due to low-cost and dropshipping business models
- Product oversupply and extremely fast trend cycles
- Dominance in paid and social channels with massive advertising budgets
- A shift in consumer attention, especially among younger and more price-sensitive audiences
For CosmosSport, the answer could not be a price war. The real challenge was to strategically understand the market, highlight the value of the brand and make data-driven decisions.
Our Approach
Sleed developed an advanced Competition Report, a dynamic competitive intelligence tool that transformed data into an immediate strategic advantage.
The solution included:
Overall Clicks Share & Share Progression
Monitoring CosmosSport's click share compared to key competitors, with historical analysis.
Branded & Non-Branded Performance
Analysis of both brand strength and the ability to generate new demand through generic searches.
Search Intent Analysis
Understanding user intent (navigation, information, transaction) and user behavior across competitors.
Keywords & Exclusive Demand Mapping
Identifying both the top-performing competitor keywords and the exclusive search terms owned by CosmosSport.
All insights were unified into a functional dashboard, which was used by the leadership team as a strategic compass for product, marketing and commercial decisions.
What Did We Achieve?
The implementation of the Competition Report enabled CosmosSport to:
- Maintain and strengthen its competitive advantage in an unstable international environment
- Identify new product opportunities early through emerging search demand
- Adapt its strategy in real time with data-driven decision making
- Strengthen organic performance and product interaction
The result was an adaptive e-business model that proves socio-economic changes can become a growth driver when supported by the right strategy and data-driven thinking.
Award: GOLD
Category: Best Response by an e-Business to Socio-Economic Changes & Shifting Consumer Needs
