Knowledge LibraryBlog
Explore our collection of case studies, news, podcasts, and AI insights
From Silos to Synergy: Sleed’s Parallel Data & AI Transformation
Sleed delivered a parallel transformation of its data foundation and AI adoption, breaking down silos while building practical AI literacy across the organization. The result was faster decisions, major time savings, and near-universal daily AI use.
The “AI” Label Enters the Frame
From August 2, the EU AI Act requires clear transparency when AI is used in advertising and commercial communications. For most agencies and advertisers, the key practical change is labelling synthetic or altered content—especially deepfakes.
Save Lagokefalos: How easily can something look real on the internet?
Save Lagokefalos is a fictional digital awareness project that shows how professional presentation, metrics, and emotional storytelling can make the absurd seem credible online. It invites us to pause before sharing and to separate good design from truth.
SEO from SLEED: The Freshest Facts, Stats & News
July 2026 SEO news centers on transparency: Google labels AI-made ads, Search Console adds platform properties for major social networks, and Cloudflare expands AI bot controls. Data also shows AI search moving deeper into commercial intent, with strong growth in AI Overviews and ChatGPT-driven referrals to product pages.
Sleed implemented JD Sports’ loyalty program
Sleed delivered the end-to-end development and launch of JD Status, JD Sports’ official loyalty program for Greece and Cyprus. The program offers JD Cash rewards, early access to limited drops, exclusive offers, and a digital card.
SLEED THE WAY #47 | NIKOS VARVADOUKAS: HOW DO YOU CONVINCE A CEO TO PAY TODAY FOR SOMETHING THAT WILL PAY OFF OVER TIME
In this episode of the #SleedTheWay podcast, Nikos Varvadoukas discusses the enduring “brand vs performance” dilemma and how to justify long-term brand investments to leadership. The conversation also covers omnichannel retail, growth mindset, AI’s impact on leadership, and succession planning in Greek family businesses.
HappyOnline joins the Claude Partner Network: another step for Sleed’s AI ecosystem
HappyOnline has become an official member of the Claude Partner Network, strengthening Sleed’s AI ecosystem. The move accelerates implementation, improves AI integration, and reduces risk for clients adopting AI solutions.
Sleed takes over the SEO and GEO of Magenta Insurance
Sleed announces a new partnership with Magenta Insurance to strengthen its organic visibility through SEO and enhance presence in AI search environments through GEO. The project includes technical and content optimization, backlinking, and targeted actions for discoverability.
Sleed the Way #46 | Risk, trust & exit: Lessons from a serial entrepreneur
In episode 46 of #SleedTheWay, Sotiris Papantonopoulos-Mantopoulos shares his journey from Wall Street to building Greece’s largest insurance marketplace and completing an exit in 2024. He discusses risk, founder traits, and the power of team trust in scaling a business.
Freenow by Lyft and Sleed bring “Destination ZEN” to BeWell Festival 2026 by Allwyn
Freenow by Lyft joined BeWell Festival 2026 by Allwyn as Official Mobility Partner, connecting everyday travel with wellbeing. Together with Sleed, it introduced “Destination ZEN,” a space designed for short moments of calm and decompression.
Google Marketing Live EMEA 2026: What it means for tomorrow’s marketing
Key takeaways from Google Marketing Live EMEA 2026, from AI-powered Search and YouTube Demand Gen to agentic commerce and next-gen measurement. What changes now is how marketers feed data, signals, and strategy into AI-first systems.
Who Decides Which AI Is Dangerous
Anthropic’s safety-first positioning backfired as export controls triggered a sudden global shutdown of key models while hidden internal safety measures sparked backlash. The episode highlights how AI access can now be shaped by politics, trust, and operational kill switches—not just technical evaluations.
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