Knowledge LibraryBlog
Explore our collection of case studies, news, podcasts, and AI insights
![Facts, Stats & Latest News from SEO, Search & Marketing Industry [October, 2026]](https://lojosdqcuufjyvsihfyv.supabase.co/storage/v1/object/public/blog-images/posts/1792503896367-r600.png)
Facts, Stats & Latest News from SEO, Search & Marketing Industry [October, 2026]
October 2026 brought Google’s slowest spam-update rollout of the year and further changes to how AI Mode and AI Overviews link to websites. New data highlights major measurement challenges, from branded AI Overviews to potentially hidden ChatGPT referrals.
SLEED THE WAY #51 | THODORIS SKAGIAS: THE 3RD GENERATION, THE WEIGHT OF 70 YEARS AND SKAG’S NEXT STEP
In episode #51 of Sleed the Way, Stelios Iliakis talks with Thodoris Skagias about leading a 70-year-old family business into its next phase. They discuss succession, expansion, investments, change management, and SKAG’s next growth steps.
Happy Online is a Certified Partner in the Claude Partner Network
Happy Online has become a Certified Partner in the Claude Partner Network, marking a new AI milestone for Sleed Group. The certification reflects investment in training and enables deeper, production-ready Claude expertise for real business use cases.
AI Transformation: How AI creates real business value
This article explains how AI becomes real business value through the combined impact of models, data, processes, and people. It also highlights process redesign and the growing role of AI agents in day-to-day workflows.
SLEED THE WAY #50 | CHRISTOS TSOUNIS: HOW TO BUILD A €700K+ PORTFOLIO WITHOUT STARTING CAPITAL
In this episode of the #SleedTheWay Podcast, Christos Tsounis shares how he built a €700K+ portfolio without starting capital. He discusses exits, expansion, holding structure, and the discipline behind long-term growth.
New website for Nea Egnatia Odos by Sleed
Sleed launched the new bilingual website for Nea Egnatia Odos, offering structured information and digital services for drivers, residents, and professionals. The platform also supports MyEgnatiaPass users with clear guidance and easy account access.
NEF-NEF Homeware x Sleed: Seasonal SEO & GEO Mastery
A seasonal SEO strategy helped NEF-NEF Homeware secure top organic rankings for “Easter gifts” and expand visibility across AI discovery surfaces. The campaign also earned a GOLD award at the Search & Discovery Awards 2026.
Who Sees ChatGPT Ads
ChatGPT’s ad business may be scaling fast, but early campaign tests show clicks without conversions. Because ads only reach Free and Go users, many of the most valuable, purchase-ready audiences never see them.
Alexandros Kossyvas Takes on the Role of Chief Creative Officer
Sleed appoints Partner Alexandros Kossyvas as Chief Creative Officer, giving him full oversight of the Creative and Social Media department. The move supports a unified, strategy-led creative model and follows Sleed’s TikTok Agency Badge recognition.
![Facts, Stats & Latest News from the SEO, Search & Marketing Industry [September, 2026]](https://lojosdqcuufjyvsihfyv.supabase.co/storage/v1/object/public/blog-images/posts/1790135526721-jnco.png)
Facts, Stats & Latest News from the SEO, Search & Marketing Industry [September, 2026]
September 2026 brought major unannounced shifts in Google Search across the EEA, including the removal of free product listings and increased blocking of scraping tools. Meanwhile, AI Overviews expanded rapidly as Google began testing payments for AI content usage despite limited visibility reporting.
SLEED THE WAY #49 | NESPRESSO & HOW COFFEE BECAME A DIGITAL EXPERIENCE
In episode #49 of #SleedTheWay, Nespresso’s e-commerce team shares how the brand turns coffee into a complete digital experience. The discussion covers omnichannel, personalization, sustainability, and the future of AI-driven shopping.
Sleed takes over the management of KRAFT Paints’ TikTok channel
Sleed has taken on the strategic planning, content production, and end-to-end management of KRAFT Paints - BIOCLIMA®’s TikTok channel. The always-on, platform-first strategy focuses on educational entertainment and community-driven storytelling.
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