Knowledge LibraryBlog
Explore our collection of case studies, news, podcasts, and AI insights
Sleed implemented JD Sports’ loyalty program
Sleed delivered the end-to-end development and launch of JD Status, JD Sports’ official loyalty program for Greece and Cyprus. The program offers JD Cash rewards, early access to limited drops, exclusive offers, and a digital card.
SLEED THE WAY #47 | NIKOS VARVADOUKAS: HOW DO YOU CONVINCE A CEO TO PAY TODAY FOR SOMETHING THAT WILL PAY OFF OVER TIME
In this episode of the #SleedTheWay podcast, Nikos Varvadoukas discusses the enduring “brand vs performance” dilemma and how to justify long-term brand investments to leadership. The conversation also covers omnichannel retail, growth mindset, AI’s impact on leadership, and succession planning in Greek family businesses.
HappyOnline joins the Claude Partner Network: another step for Sleed’s AI ecosystem
HappyOnline has become an official member of the Claude Partner Network, strengthening Sleed’s AI ecosystem. The move accelerates implementation, improves AI integration, and reduces risk for clients adopting AI solutions.
Sleed takes over the SEO and GEO of Magenta Insurance
Sleed announces a new partnership with Magenta Insurance to strengthen its organic visibility through SEO and enhance presence in AI search environments through GEO. The project includes technical and content optimization, backlinking, and targeted actions for discoverability.
Sleed the Way #46 | Risk, trust & exit: Lessons from a serial entrepreneur
In episode 46 of #SleedTheWay, Sotiris Papantonopoulos-Mantopoulos shares his journey from Wall Street to building Greece’s largest insurance marketplace and completing an exit in 2024. He discusses risk, founder traits, and the power of team trust in scaling a business.
Freenow by Lyft and Sleed bring “Destination ZEN” to BeWell Festival 2026 by Allwyn
Freenow by Lyft joined BeWell Festival 2026 by Allwyn as Official Mobility Partner, connecting everyday travel with wellbeing. Together with Sleed, it introduced “Destination ZEN,” a space designed for short moments of calm and decompression.
Google Marketing Live EMEA 2026: What it means for tomorrow’s marketing
Key takeaways from Google Marketing Live EMEA 2026, from AI-powered Search and YouTube Demand Gen to agentic commerce and next-gen measurement. What changes now is how marketers feed data, signals, and strategy into AI-first systems.
Who Decides Which AI Is Dangerous
Anthropic’s safety-first positioning backfired as export controls triggered a sudden global shutdown of key models while hidden internal safety measures sparked backlash. The episode highlights how AI access can now be shaped by politics, trust, and operational kill switches—not just technical evaluations.
SLEED THE WAY #45 | SEO x AI: INSIGHTS & FLUFF FEAT. MARK WILLIAMS-COOK, BENGÜ SARICA DINÇER
In episode 45 of the #SleedTheWay podcast, Konstantinos Sfyris talks with Mark Williams-Cook and Bengü Sarıca Dinçer about SEO’s direction and AI’s impact. They also unpack the risks of “AI fluff” and how to measure results across platforms.
SEO from SLEED: The Freshest Facts, Stats & News
June 2026 brought major SEO shifts: Google’s Core Update volatility, new Search Console AI performance reports, and growing influence of AI features on visibility. Brands must now focus on being chosen by both users and AI agents, not just ranking.
Sleed the Way #44 | Bank of Cyprus & Jinius: Digital Products, Data and the User Who Doesn’t Forgive
In episode #44 of the #SleedTheWay podcast, leaders from Bank of Cyprus and Jinius discuss building digital products from scratch. They explore data-driven decisions, marketplaces, AI, and the demands of an unforgiving user.
SLEED THE WAY #43 | HIRING, GEN Z & AI: WHAT’S REALLY CHANGING IN THE MARKET
In episode #43 of Sleed The Way, Nikoletta Merzioti talks with Giannis Imelos of Linq about scaling a business, evolving leadership, Gen Z hiring, and how AI is reshaping entry-level roles. A practical conversation on what’s truly changing in today’s job market.
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