Alexandros Kossyvas Takes on the Role of Chief Creative Officer

A new chapter for Sleed’s Creative

Sleed is taking a new organizational step, highlighting the strategic role of Creative in modern digital-first communication. Alexandros Kossyvas, a Partner of the company, assumes the position of Chief Creative Officer, with full oversight of Sleed’s Creative and Social Media department.

A decade at Sleed and a new creative model

Alexandros Kossyvas marks 10 years at Sleed in various managerial roles, leading large teams and shaping end-to-end digital strategies for dozens of brands. In his new role, he takes overall responsibility for the company’s creative pillar, aiming to develop a unified creative model that combines strategic thinking, content, and production.

Statements

Stelios Iliakis, CEO of Sleed, stated: «Alexandros is one of the people who have shaped Sleed as we know it today and one of my closest collaborators. With a deep understanding of both strategy and the creative process, he is the ideal person to lead the company’s creative pillar to the next level.»

Alexandros Kossyvas, Chief Creative Officer of Sleed, stated: «Creative—and content more broadly—is not the decorative element of a campaign; it is its core. In a digital-first era, for any modern brand, the creative process must be a top priority, whether the objective is branding or performance. My goal is to build an agile and responsive creative department that delivers work with strategic, native, and measurable impact.»

Following a recent TikTok recognition

This move comes as a natural continuation of Sleed being recognized with the TikTok Agency Badge, an award that recognizes agencies with proven expertise and high performance on TikTok.

What it means for brands

As a TikTok Agency Partner, Sleed can help brands plan and optimize high-performing TikTok campaigns, leveraging platform expertise and a strong track record of successful TikTok-first strategies across multiple industries.