Knowledge LibraryBlog
Explore our collection of case studies, news, podcasts, and AI insights
New website for Nea Egnatia Odos by Sleed
Sleed launched the new bilingual website for Nea Egnatia Odos, offering structured information and digital services for drivers, residents, and professionals. The platform also supports MyEgnatiaPass users with clear guidance and easy account access.
Alexandros Kossyvas Takes on the Role of Chief Creative Officer
Sleed appoints Partner Alexandros Kossyvas as Chief Creative Officer, giving him full oversight of the Creative and Social Media department. The move supports a unified, strategy-led creative model and follows Sleed’s TikTok Agency Badge recognition.
Sleed takes over the management of KRAFT Paints’ TikTok channel
Sleed has taken on the strategic planning, content production, and end-to-end management of KRAFT Paints - BIOCLIMA®’s TikTok channel. The always-on, platform-first strategy focuses on educational entertainment and community-driven storytelling.
Sleed takes over the digital marketing strategy of Omiros Dairies S.A.
Sleed has taken on the digital marketing strategy and management for Omiros Dairies S.A. to boost B2B awareness and capture demand across international markets.
Sleed integrates OpenAI Ads into its full-funnel approach
Sleed adds OpenAI Ads (within ChatGPT) to its services, targeting users at the upper-funnel stage where intent is formed through conversation. The move strengthens its full-funnel media mix alongside paid search, social, programmatic, and retail media.
Sleed takes over the digital marketing of Conrad Athens The Ilisian
Sleed has taken on the digital marketing and digital presence management for Conrad Athens The Ilisian and its in-house restaurant, Byzantino Grande Brasserie. The strategy combines cross-border targeting with integrated branding, media, and data-driven execution.
Save Lagokefalos: How easily can something look real on the internet?
Save Lagokefalos is a fictional digital awareness project that shows how professional presentation, metrics, and emotional storytelling can make the absurd seem credible online. It invites us to pause before sharing and to separate good design from truth.
Sleed implemented JD Sports’ loyalty program
Sleed delivered the end-to-end development and launch of JD Status, JD Sports’ official loyalty program for Greece and Cyprus. The program offers JD Cash rewards, early access to limited drops, exclusive offers, and a digital card.
HappyOnline joins the Claude Partner Network: another step for Sleed’s AI ecosystem
HappyOnline has become an official member of the Claude Partner Network, strengthening Sleed’s AI ecosystem. The move accelerates implementation, improves AI integration, and reduces risk for clients adopting AI solutions.
Sleed takes over the SEO and GEO of Magenta Insurance
Sleed announces a new partnership with Magenta Insurance to strengthen its organic visibility through SEO and enhance presence in AI search environments through GEO. The project includes technical and content optimization, backlinking, and targeted actions for discoverability.
Freenow by Lyft and Sleed bring “Destination ZEN” to BeWell Festival 2026 by Allwyn
Freenow by Lyft joined BeWell Festival 2026 by Allwyn as Official Mobility Partner, connecting everyday travel with wellbeing. Together with Sleed, it introduced “Destination ZEN,” a space designed for short moments of calm and decompression.
Google Marketing Live EMEA 2026: What it means for tomorrow’s marketing
Key takeaways from Google Marketing Live EMEA 2026, from AI-powered Search and YouTube Demand Gen to agentic commerce and next-gen measurement. What changes now is how marketers feed data, signals, and strategy into AI-first systems.
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