Sleed takes over the digital marketing strategy of Omiros Dairies S.A.
Sleed has taken on the digital marketing strategy and management for Omiros Dairies S.A. to boost B2B awareness and capture demand across international markets.
Sleed takes over the digital marketing strategy of Omiros Dairies S.A.
Goal: to strengthen B2B awareness in international markets
Sleed has undertaken the strategy and management of digital marketing for Omiros Dairies S.A., aiming to strengthen awareness among an international B2B audience, both in existing and in new markets. Omiros Dairies S.A., one of Greece’s leading dairy product export companies, entrusted Sleed with designing a digital approach tailored to the needs of a specialized, international B2B audience.
Through an overall strategic approach, Sleed combines:
- Awareness communication to food industry professionals via LinkedIn
- Demand capture via Google Search, tailored per target market
The aim of the collaboration is stronger brand recognition for Omiros Dairies S.A. in international markets, among a B2B audience that makes procurement decisions. At the same time, the goal is to reinforce the company’s position as a reliable supplier of authentic Greek dairy products.
Marios Karamitsos, Group Digital Director at Sleed, stated: «Our goal is to build a strategic digital presence that will bring Omiros Dairies S.A. closer to food industry professionals in new and existing markets. By combining awareness and demand capture initiatives, we are building an approach that speaks directly to the decision makers who make procurement decisions.»
