Sleed implemented JD Sports’ loyalty program
Sleed delivered the end-to-end development and launch of JD Status, JD Sports’ official loyalty program for Greece and Cyprus. The program offers JD Cash rewards, early access to limited drops, exclusive offers, and a digital card.
Sleed implemented the loyalty program of JD Sports
| Key points (KPIs/Benefits) | What it offers |
|---|---|
| 10% JD Cash | Value back on the first purchase for JD Status members. |
| Limited drops | Early access to limited releases. |
| Exclusive offers | Benefits and personalized actions for members. |
| Digital card | Personal card for the mobile wallet. |
In Greece and Cyprus
Sleed completed the development and launch of JD Status, the official loyalty program of jdsports.gr and jdsports.cy, in collaboration with Cosmos Sport, a member of JD Group PLC in Greece and Cyprus.
What JD Status is
JD Status is a rewards program that returns value to the consumer with every purchase, whether online or in-store. The reward is delivered through the digital wallet JD Cash, which is accumulated and redeemed easily in subsequent transactions. Members earn 10% JD Cash on their first purchase, get early access to limited drops and exclusive offers, and also receive a personal digital card for their mobile wallet.
Sleed’s project: end-to-end implementation
Sleed undertook the full implementation of the program at the development level, aiming for a consistent and seamless experience at every touchpoint. The functionality covers the entire journey, from information and sign-up to cashback use.
- Product pages
- Account creation
- Dedicated loyalty page
- Cashback info
- Automatic syncing of the user with their loyalty account upon login
Part of a broader loyalty ecosystem
The implementation of JD Status is part of a broader loyalty ecosystem that Sleed developed for all of Cosmos Sport’s digital stores. In this way, one of the country’s largest multi-brand sporting goods e-commerce networks is covered.
- cosmossport.gr
- sneaker10.gr
- rundome.gr
- slamdunk.gr
Statement
Evangelos Kotsomis, Partner & Head of Technology at Sleed, stated: «It’s now clear that retail without loyalty is almost an oxymoron. JD Sports and the entire store ecosystem of Cosmos Sport understood this long ago, creating customer-centric experiences within a customer first / loyalty first strategy. This is what makes it a leader in the sector, building differentiation with every new customer who buys from any part of this ecosystem, whether online or offline»
