Sleed takes over the digital marketing of Conrad Athens The Ilisian
Sleed has taken on the digital marketing and digital presence management for Conrad Athens The Ilisian and its in-house restaurant, Byzantino Grande Brasserie. The strategy combines cross-border targeting with integrated branding, media, and data-driven execution.
Sleed takes over the digital marketing of Conrad Athens The Ilisian
And the restaurant Byzantino Grande Brasserie.
Collaboration framework
Sleed undertook the planning and management of the digital presence of Conrad Athens The Ilisian, one of Athens’ most iconic luxury hotels, as well as the restaurant Byzantino Grande Brasserie housed within the hotel. The collaboration includes promotion via Meta with the aim of building awareness for the hotel under its new identity. Targeting focuses on Greece, Cyprus, and international markets.
For the restaurant, promotion is implemented via Meta and Google, aiming to boost footfall and increase reservations. The plan runs in parallel on two communication levels, hotel and restaurant, with distinct objectives. The overall direction remains unified in terms of the synergy of actions.
Branding & Awareness with a dual strategy
The project is a comprehensive Branding & Awareness engagement, with the simultaneous operation of two different brand strategies (hotel and restaurant) under a unified organic synergy. The Sleed teams involved in the strategy are Digital Strategy, Digital Media and the Data Team. In addition, a tracking audit was conducted to ensure data reliability and campaign performance.
Cross-border targeting and strengthening local presence
A key feature of the strategy is cross-border targeting: the campaigns for Conrad Athens The Ilisian are not limited to the domestic market, but address selected countries abroad, aligning with the brand’s international profile. This differentiates the project from a typical local campaign. At the same time, the team provides tailored support on Google My Business matters, strengthening the overall digital presence.
The project follows the logic of an integrated digital media strategy, combining international targeting and unified management of multiple brands.
Next step for Sleed in the luxury hospitality sector
With this collaboration, Sleed expands its presence in the luxury hospitality sector. At the same time, it confirms its ability to handle complex, multi-brand digital projects with meaningful and immediate impact. The approach combines strategy, media, and data, aiming for consistent performance across different markets.
