SLEED THE WAY #49 | NESPRESSO & HOW COFFEE BECAME A DIGITAL EXPERIENCE

SLEED THE WAY #49 | Nespresso & how coffee became a digital experience

In the 49th episode of the #SleedTheWay Podcast, Nikoletta Merzioti, Chief Operating Officer, welcomes Kelly Michelioudaki, E-Commerce Manager at Nespresso. Together, they open the discussion on how a global brand turns coffee into a complete online experience.

What you’ll hear in the episode

In this episode, we unlock the “secrets” of e-commerce through one of the world’s biggest brands. How does a brand loved by Greeks build an online experience? And how do you bring the boutique feel of Nespresso to the website and the mobile app?

Direct-to-consumer model and what it means for the customer experience
Use of personalization and data so every consumer feels special
The role of the Nespresso Club as a loyalty mechanism for engagement and loyalty

Omnichannel experience & a mobile-first approach

We also hear about the new Nespresso Store mobile app and the importance of the omnichannel experience. The discussion shows how the brand connects digital touchpoints with the overall experience, so the user has continuity, consistency, and ease across every channel.

Sustainable e-commerce that isn’t just marketing

One of the most interesting points is how even recycling the capsules is integrated into the holistic experience. It’s presented as an example of sustainable e-commerce that doesn’t act as a “communications wrapper,” but as a real commitment.

Even the recycling process can be designed as part of the overall customer experience.

AI, agentic shoppers, and e-commerce in 2026

The conversation also turns to the impact of artificial intelligence and agentic shoppers on e-commerce in 2026. How should brands adapt when consumers discover products through ChatGPT, Claude, and other platforms? The episode provides the framework for the new reality in search, discovery, and purchase decision-making.

About the #SleedTheWay podcast series

This podcast series features members of our team, partners, clients, and experts from the market. Our goal is to highlight the people at the core of our culture, present our solutions and services, and discuss today’s challenges in the industry.

The content includes open, spontaneous conversations with the aim of contributing to the evolution of the market with Tips & Tricks around Digital Marketing, E-Commerce, and more.