Knowledge LibraryBlog
Explore our collection of case studies, news, podcasts, and AI insights
SLEED THE WAY #47 | NIKOS VARVADOUKAS: HOW DO YOU CONVINCE A CEO TO PAY TODAY FOR SOMETHING THAT WILL PAY OFF OVER TIME
In this episode of the #SleedTheWay podcast, Nikos Varvadoukas discusses the enduring “brand vs performance” dilemma and how to justify long-term brand investments to leadership. The conversation also covers omnichannel retail, growth mindset, AI’s impact on leadership, and succession planning in Greek family businesses.
Sleed the Way #46 | Risk, trust & exit: Lessons from a serial entrepreneur
In episode 46 of #SleedTheWay, Sotiris Papantonopoulos-Mantopoulos shares his journey from Wall Street to building Greece’s largest insurance marketplace and completing an exit in 2024. He discusses risk, founder traits, and the power of team trust in scaling a business.
SLEED THE WAY #45 | SEO x AI: INSIGHTS & FLUFF FEAT. MARK WILLIAMS-COOK, BENGÜ SARICA DINÇER
In episode 45 of the #SleedTheWay podcast, Konstantinos Sfyris talks with Mark Williams-Cook and Bengü Sarıca Dinçer about SEO’s direction and AI’s impact. They also unpack the risks of “AI fluff” and how to measure results across platforms.
Sleed the Way #44 | Bank of Cyprus & Jinius: Digital Products, Data and the User Who Doesn’t Forgive
In episode #44 of the #SleedTheWay podcast, leaders from Bank of Cyprus and Jinius discuss building digital products from scratch. They explore data-driven decisions, marketplaces, AI, and the demands of an unforgiving user.
SLEED THE WAY #43 | HIRING, GEN Z & AI: WHAT’S REALLY CHANGING IN THE MARKET
In episode #43 of Sleed The Way, Nikoletta Merzioti talks with Giannis Imelos of Linq about scaling a business, evolving leadership, Gen Z hiring, and how AI is reshaping entry-level roles. A practical conversation on what’s truly changing in today’s job market.
SLEED THE WAY #42 | THE ARTIFICIAL INTELLIGENCE OF THE ’80S: HOW IT BROUGHT US TO GPT TODAY
In this episode of Sleed the Way, Stelios Eliakis talks with Professor Giorgos Doukidis about the evolution of AI from the 1980s to today and its impact on business decision-making. They also discuss the university’s role in innovation and the leadership traits that matter now.
RECODE THE FUTURE UNWRAPPED: 360°, AI AND WHAT THE MARKET REALLY WANTS
In this episode of #SleedTheWayPodcast, Nikoleta Merzioti speaks with Sofia Protonotariou about findings from the “Recode The Future” survey of 150+ executives. They explore how marketing, technology, and business are evolving, from AI readiness to shifting client expectations.
SLEED THE WAY #40 | SLEED INVESTS IN HAPPYONLINE – STRENGTHENING ITS TECH & AI FOOTPRINT
Sleed - e-business & digital marketing agency focused on the growth and success of its clients. Together we win!
SLEED THE WAY #39 | HOW DATA BECOMES A REAL BUSINESS TOOL
Sleed - e-business & digital marketing agency focused on the growth and success of its clients. Together we win!
SLEED THE WAY #38 | TIKTOK FOR BRANDS: STRATEGY, CREATORS PERFORMANCE
Sleed - an e-business & digital marketing agency focused on its clients’ growth and success. Together we win!
SLEED THE WAY #37 | Xenia Kourtoglou: Mental Resilience as a Life Skill
Sleed - an e-business & digital marketing agency focused on the growth and success of its clients. Together we win!
SLEED THE WAY #36 | WHEN ENTREPRENEURSHIP HAS... A TAIL!
Sleed - an e-business & digital marketing agency focused on the growth and success of its clients. Together we win!
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