From Auto Retail to Mobility Ecosystem Silver Winner – Best in Auto, Moto & Parts
Sfakianakis Motors and Sleed built an AI-powered mobility performance ecosystem that unified strategy, data and technology into a measurable growth engine. The initiative delivered significant lead growth, lower CPL and more offline appointments, earning a Silver Award in Best in Auto, Moto & Parts.
Key Results
Measurable impact and success metrics
From Auto Retail to Mobility Ecosystem Silver Winner – Best in Auto, Moto & Parts
When artificial intelligence, strategy and the human touch come together to form a new, unified mobility performance ecosystem.
The case
Sfakianakis Motors is one of the most historic and dynamic organizations in the automotive and mobility space in Greece, with a complex ecosystem of brands, services and communication channels.
In an environment where auto retail is rapidly evolving into a mobility ecosystem, the experience can no longer be limited to fragmented touchpoints or traditional promotion models.
The collaboration between Sfakianakis Motors and Sleed aimed to create a modern, AI-powered performance ecosystem that unifies strategy, data and technology — turning the digital environment into a measurable growth engine.
The Challenge
The core challenge was twofold. On the one hand, the organization’s growing complexity — multiple brands, different audiences and different conversion paths (purchase, test drive, service). On the other, a digital environment with increasing competition and a continuously rising cost per lead acquisition.
Sfakianakis Motors needed a unified performance framework that:
- would unify all digital touchpoints
- would prioritize leads based on commercial value
- would optimize media investment
- and would turn data into a strategic advantage
Our Approach
Sleed designed and implemented a comprehensive, AI-driven performance strategy, based on a unified mobility performance framework that leverages artificial intelligence and advanced data modeling to optimize investment, prioritize the commercial value of leads, and maximize the conversion rate at every stage of the customer journey.
The approach was not limited to technology. Instead, it was designed with a focus on:
- real user intent
- optimizing the conversion journey
- continuous data and media performance analysis
The result was a unified, scalable performance ecosystem that functions as a growth engine for the organization.
What did we achieve?
The new strategy turned Sfakianakis Motors’ digital ecosystem into a true growth engine.
| KPI / Metric | Result |
|---|---|
| Total leads | 5.7K |
| Lead increase (YoY) | +116% |
| CPL reduction | -61% |
| CPL vs market average | >25% lower |
| Sessions / Engaged sessions | +63% / +94% |
| New users | +80% |
| Increase in offline appointments (service & test drive) | +75% |
The transition from fragmented campaigns to a unified, value-based performance model repositioned Sfakianakis Motors as a mobility enabler in the Greek market.
The collaboration was recognized with a Silver Award in the Best in Auto, Moto & Parts category, confirming that when strategy, data and AI work as one, they create measurable business value.
