Lacoste x Sleed: – The Digital Flagship of French Elegance
Lacoste Greece launched a new e-shop designed to translate the brand’s premium DNA into a high-performing digital experience. Sleed delivered a data-driven, omnichannel eCommerce ecosystem that boosted revenue, sales, and efficiency.
Key Results
Measurable impact and success metrics
Lacoste x Sleed: – The Digital Flagship of French Elegance
When timeless elegance meets a high-performance, data-driven eCommerce ecosystem.
Key Results
| Metric | Result |
|---|---|
| Revenue Growth | +60% |
| Sales Increase | +66% |
| Online Sales | 5.000+ |
| Visits to the e-shop | 900.000+ |
| ROAS | 7 |
| Cart Abandonment Rate | -7,85% |
The case
Lacoste is one of the most recognizable fashion brands worldwide, with a strong heritage, a clear aesthetic identity, and high expectations when it comes to experience. As part of strengthening its digital presence in the Greek market, Lacoste Greece proceeded with the launch of its new e-shop, aiming to bring the brand’s premium experience into the online environment and turn the digital channel into a key growth driver.
Sleed undertook the strategic planning and implementation of a complete eCommerce ecosystem, combining UX, performance, data, and an omnichannel approach.
The Challenge
The main challenge was twofold: on the one hand, the new e-shop had to consistently reflect Lacoste’s DNA—elegance, simplicity, timelessness, and a premium feel at every touchpoint. On the other hand, it had to function as an efficient commercial tool, capable of supporting increased traffic, high performance demands, and complex user journeys.
In a highly competitive fashion environment, the goal was to reduce friction points, optimize the conversion funnel, and maximize the value of each visitor.
- Brand consistency: premium aesthetics and experience at every touchpoint
- Performance at scale: stable operation under high traffic and demanding journeys
- Conversion optimization: reducing friction and strengthening funnel efficiency
Our Approach
Sleed’s approach was based on a data-driven, omnichannel model, with the user at the center and a clear focus on performance. We started with an extensive analysis of the user journey, identifying critical optimization points at the UX and checkout flow level.
At the same time, an advanced tracking and measurement setup was implemented so that every decision would be based on real data. On the performance side, targeted campaigns were activated with emphasis on products, collections, and high-interest commercial periods, while the strategy was enriched with an omnichannel logic that connected paid media, onsite experience, and remarketing.
- User journey analysis and identification of optimization points in UX & checkout
- Advanced tracking & measurement for data-driven decisions
- Performance campaigns targeting products, collections, and peak commercial periods
- Omnichannel connection of paid media, onsite experience, and remarketing
The result was an e-shop that doesn’t simply function as a digital storefront, but as a complete sales & brand engine.
What did we achieve?
Lacoste’s new digital experience delivered immediate and measurable results. The e-shop recorded a +60% increase in revenue and a +66% increase in sales, with more than 5.000 online purchases and 900.000+ visits.
The performance strategy led to ROAS 7, exceeding the initial target, while user journey optimization contributed to a 7,85% reduction in cart abandonment.
The project’s success was recognized with a GOLD award in the Online Stores – Products category, confirming that when brand, data, and technology work as one, digital becomes a true competitive advantage.
