ALTERLIFE x Sleed: Less Noise, More Results | Gold Winner – Best in Sports, Fitness & Leisure
A performance-first digital strategy for ALTERLIFE that increased leads and reduced CPA through forecasting, KPIs, and omnichannel planning across Meta, Google, TikTok, and DV360. The approach connected digital and ATL activity to drive sustainable growth.
Key Results
Measurable impact and success metrics
Less Noise, More Results: The ALTERLIFE Model for Sustainable Fitness Performance
Gold Winner – Best in Sports, Fitness & Leisure
A performance-first digital strategy that increased leads and reduced CPA for ALTERLIFE.
Key Results (KPIs)
| Metric | Result |
|---|---|
| Total Leads | +40% |
| CPA | -43% |
| Leads from Paid Channels | +48% |
| Total Reach | +62% |
| View Rate | >55% |
The case
ALTERLIFE is one of the largest fitness brands in Greece and Cyprus, with a network of 90 locations and a strong presence in the exercise and wellness space. During a period of rapid growth, the brand decided to redefine the role of digital performance as a key driver of commercial growth and brand strengthening.
In collaboration with Sleed, a new performance model was designed based on forecasting, KPIs, and omnichannel planning. The plan activated a full media mix across Meta, Google, TikTok, and DV360, with real-time optimizations and a combined use of digital and ATL communication channels.
The Challenge
The previous marketing model relied on frequent promo campaigns, creating a high pace of activity but without optimal cost efficiency and without meaningful strengthening of brand equity. The transition required a new planning approach, with measurable targets and better outcome forecasting.
- Reduce CPA below €4
- Limit dependence on continuous offers without losing leads
- Create a more predictable performance model with KPIs per channel
- Strengthen the role of branding through awareness and video-first formats
- Support new store growth with hyperlocal campaigns
- Leverage digital channels for HR needs as well
All of this had to be achieved during a period when the brand was expanding dynamically, while at the same time the media mix was being enriched with ATL channels such as TV, radio, and metro.
Our Approach
Sleed designed a new performance framework based on the logic of performance consulting. Each promo campaign was treated as a “mini product” with a forecast, KPIs, budget allocation, and daily monitoring of projected vs actual results.
The strategy was activated across four core pillars:
- Promo
- Branding
- New Stores
- HR
At the channel level, the plan was implemented as follows:
- Meta: always-on campaigns with lead forms for conversion and video formats for branding.
- Google: leveraging Performance Max, Search, and Demand Gen for intent-driven audiences, as well as DV360 for premium video exposure.
- TikTok: activating native TopView and Lead Generation campaigns, leveraging creative content and the Alterlifers community.
At the same time, the first Alterlifers UGC creators team was created for always-on content, CRM funnels were activated to reactivate old leads, and hyperlocal campaigns were implemented for new stores with geo-targeting and local creators.
The result was a unified communication framework that effectively connected digital and ATL campaigns, increasing impact without increasing cost.
What did we achieve?
The new strategy proved that growth can be achieved with fewer offers, better use of data, and a more targeted media mix. In specific promo campaigns, the initial lead targets were exceeded, while hyperlocal strategies for new stores achieved up to 55% lower CPA compared to the average.
🏆 The campaign was honored with a SILVER award in the Best in Sports, Fitness & Leisure category, confirming the value of a strategy that combines performance, branding, and omnichannel planning.
