Loulis Food Ingredients: From phone orders to the award-winning MyLoulis App

The case

Loulis Food Ingredients, a leading company in the flour industry in Greece, sought a more efficient and modern way to communicate with its business partners.
Traditionally, orders were placed via phone calls - a method that, while functional, came with limitations in speed, convenience, and data analysis.

The solution came through the MyLoulis App: a native application designed and developed by Sleed, bringing digital transformation to the heart of the B2B experience.

The challenge

The goal was threefold:

1. To move the entire ordering process into a modern, mobile environment.
2. To redesign the professional baker’s customer journey - from product discovery to after-sales support.
3. To build a data-driven ecosystem capable of generating insights and supporting personalization.

In a market where personal relationships have traditionally played a decisive role, the challenge was to maintain direct, human communication while improving overall efficiency.

Our approach

Based on the needs of Loulis and its professional partners, our team:

• Designed a user-friendly UX/UI that simplifies navigation and accelerates order placement.
• Developed a native mobile app (iOS & Android) ensuring top performance and seamless experience.

Integrated data analytics, enabling Loulis to gain full visibility into orders, trends, and customer preferences.

The MyLoulis App radically transformed how professional bakers interact with Loulis:

• Simplified the daily ordering process.
• Reduced communication time and order errors.
• Created a new B2B channel that combines efficiency, convenience, and data-driven insights.
• Set the foundation for continuous improvement through measurable data.
  

Since its launch, the MyLoulis App has achieved impressive user adoption, quickly becoming a daily tool for professionals and a key communication channel for the brand.
Today, a significant share of Loulis partners use the app consistently, with both order value and engagement showing a steady upward trend.

The outcomes

The project’s strategy and execution were honored with 3 Silver Awards at the UX/CX Awards 2025:

Best in B2B - “MyLoulis App: From Phone Orders to a Data-Driven B2B Model”
Best B2B Experience - “MyLoulis App: Redesigning the Entire B2B Customer Journey”
Best CX in Mobile - “MyLoulis App: A Personalized Mobile Experience for Professional Bakers”