+21%
e-shop revenue YoY (2024–2025)
+43%
sessions YoY
+29%
new users YoY
1.43x
ROAS on Meta Ads, alongside a 70% increase in media spend
34.3M
total social media impressions
The case
Spitishop.gr is currently the largest online home goods store in the Greek market, offering more than 75,000 products across 700 categories. Having built a strong footprint in the home textiles category, the brand reached a critical stage of maturity: the need to transition from category leader to a one-stop destination for the entire home.
Sleed undertook the design and implementation of this transition through a holistic digital strategy that combined brand growth, commercial performance, and sustainable ROI.
The challenge
The challenge went beyond simply adding new product categories. The objectives were:
- to significantly increase the contribution of new categories to total revenue,
- to strengthen the brand name without sacrificing performance efficiency,
- and to maintain stable ROI in an environment of increased competition and investment.
This required a full redesign of both the digital ecosystem and the channel mix (Performance, Brand, CRM, Organic), aligned under a unified strategic direction.
Our approach
Sleed approached the project as a unified transformation journey:
E-shop & UX/UI
Spitishop proceeded with a total CMS redesign, based on data, SEO, and UX best practices within the Home sector. The platform introduced reviews, AI-based recommendations, personalized pop-ups, smart filters, and new payment methods (Apple Pay, Google Pay), enhancing usability and improving conversion rates.
Performance & Social Media
The strategy was redesigned with a video-first mindset and funnel-based targeting. Content was leveraged not only creatively but strategically, guiding new users from awareness to conversion, with a clear connection between performance initiatives and the growth of new categories.
Brand Pillar
The renewed brand strategy, combined with technical improvements on Google and an upgraded social presence, led to a significant increase in brand metrics. At the same time, brand lift campaigns on Meta provided measurable validation of improved brand recall and awareness.
CRM & Personalization
An extensive segmentation strategy was developed (27 segments), alongside advanced automations, MTV analysis, and AI-powered personalization. CRM evolved into a core revenue driver, supporting both retention and cross-selling initiatives.
The outcomes
Spitishop successfully transitioned into its next phase of growth, establishing itself as a brand for the entire home and proving that scale and efficiency can go hand in hand.
The Sleed x Spitishop strategy:
- significantly increased revenue and traffic,
- strengthened brand awareness and recall,
- and transformed new categories into a key growth pillar.
Gold Winner – Best in Home, Furniture and DIY
A distinction that confirms that when strategy, technology, data, and creativity operate as one, the outcome stands out — and gets awarded.
