Pharm24 x Sleed: Brand, Performance & Loyalty as One Growth Engine GOLD Winner – Best in Beauty, Health & Pharma
Pharm24 and Sleed connected brand strategy, performance marketing, and loyalty into one digital growth engine. The approach boosted retention, conversion, CLV, and loyalty growth, earning GOLD at the E-volution Awards 2026.
Key Results
Measurable impact and success metrics
Pharm24 x Sleed: Brand, Performance & Loyalty as One Growth Engine
GOLD Winner – Best in Beauty, Health & Pharma
When brand strategy, performance marketing and loyalty connect into a unified digital ecosystem for sustainable growth.
Key Results
| Metric | Result |
|---|---|
| Customer Lifetime Value | +12% |
| Retention Rate | +10% |
| Loyalty Member Base | +20% |
| Conversion Rate | +8% |
| Average Basket Value | +5% |
| Customer Satisfaction Score | 4.9 / 5 |
| Repeat Purchase Intention | 95% |
The case
Pharm24 is one of the most dynamic e-pharmacies in the Greek market, with a broad portfolio of health, beauty and wellness products and a clear customer-first philosophy. In a highly competitive environment, where performance alone is not enough for sustainable growth, the collaboration with Sleed aimed to create an integrated digital model. The goal was to connect commercial performance with the brand and long-term customer value.
The Challenge
The core challenge was twofold:
- The need for immediate commercial growth in a category with intense competition and high cost pressure.
- Building strong brand and loyalty mechanisms that would enhance lifetime value and purchase frequency.
The aim was not simply more sales, but a scalable growth model that could stand the test of time.
Our Approach
At Sleed, we designed a holistic strategy based on three interconnected pillars: Brand, Performance and Loyalty. The approach included a full-funnel media strategy, data-driven optimization and continuous use of insights from user behavior, so that every touchpoint works complementarily. At the same time, emphasis was placed on retaining and activating existing customers, turning loyalty from a supporting tool into a core growth driver.
What did we achieve?
The unified digital ecosystem that was implemented led to strong commercial growth, improved media efficiency and a meaningful strengthening of Pharm24’s loyalty ecosystem. The strategy proved that when brand, performance and loyalty work in combination, results scale and become sustainable.
When brand, performance and loyalty operate as one unified growth engine, performance turns into long-term value.
The collaboration was distinguished with a GOLD award in the Best in Beauty, Health & Pharma category at the E-volution Awards 2026, confirming the power of a strategy that turns performance into long-term value.
