How Do LLMs Find You?
The question “how do LLMs find you” isn’t simple. In fact, it encapsulates the entire transition we’re experiencing: new AI search, a new content culture, new creation tools. From Google AI Overviews and LLM visibility, to the Brainrot phenomenon and the debut of Midjourney Video, we’re seeing how artificial intelligence is restructuring the content ecosystem in ways that directly impact marketers.
How LLMs Find You on Google
Large Language Models (LLMs) and Google AI Overviews are changing traditional SEO. Classic traffic flow is decreasing, but those who reach our site via LLM responses exhibit higher conversion intent. The question then isn't “if” you'll appear, but how LLMs find you.
According to Google's new documentation on content visibility in AI-enriched experiences (AI features), what matters is substance. That is, people-first, useful, and trustworthy content. Additionally, it must be clear in its intent. However, compliance doesn't guarantee automatic ranking. Therefore, the crucial step is to create material that is both SEO-friendly and LLM-friendly. In this context, clarity of context and intent become more significant factors than keywords.
What does all this mean?
If you are creating content with the goal of traffic:
- Don't ignore the impact of AI Overviews: they are already active in Greece.
- Start conducting content audits for LLM visibility.
- Implement SEO essentials - but with a focus on substance, not filler.
Brainrot and AI Slop: Content as Digital Decay
The viral phenomenon “Italian Brainrot” with billions of views highlights the concept of AI Slop: cheap, overproduced content lacking real value. Gen Z and Gen Alpha embrace this remix culture, generating absurd characters and memes with no purpose beyond entertainment.
For brands, the question is critical: how do you stand out in an ocean of AI content? Authenticity, intellectual property, and maintaining a human voice emerge as strategic advantages. If LLMs find you within this environment, the challenge is to keep your content alive and meaningful.
Midjourney Video V1: New Paths in Creation
Midjourney made its video debut with the V1 model, which transforms images into short videos. Although the technology still struggles with complex movements, it paves the way for faster and more flexible storytelling. The cost is low, production is immediate, and experimentation is simple.
For marketers, this means more opportunities for social assets, micro-videos, and creative concepts without heavy production. If LLM visibility is about how you are found, then AI video is about how you are seen: a new communication language with artistic and commercial implications.
The question “how do LLMs find you” serves as a common denominator: whether we're talking about search, the mass meme culture, or the next generation of video content. Artificial intelligence forces us to view content more strategically: not just ordering texts or videos, but designing experiences that have meaning and longevity amidst AI saturation.
