+67%
Revenue
+47%
Pagespeed improvement
+74%
Visits
+53%
Orders
The case
Cosmos Group, one of the largest omnichannel retail groups in the sports industry in Greece, launched Rundome.gr - a digital-first brand dedicated exclusively to running. Built on the Prestashop platform, the new e-shop was developed with Sleed’s technical support and data expertise, incorporating features that elevated user experience and overall performance.
The challenge
The goal was to bring the Rundome brand identity to life digitally, by combining:
- the functionality required for a wide product catalog,
- the premium feel that defines the brand,
- and a seamless user experience across all devices.
We aimed to deliver a friendly, intuitive, and responsive environment for every type of runner - while maximizing Cosmos Group’s digital impact in this specific niche.
Our approach
We developed a strategy focusing on three key pillars: personalization, performance & data intelligence.
- Personalized Experience: We implemented modules allowing users to filter products by running type, distance, and experience level - ensuring maximum relevance.
- Enhanced Navigation: The menu was technically supported for clarity, with advanced filtering (e.g., cushioning, drop, fit) and enriched search functionality using suggested products.
- Shop the Look: We introduced a feature allowing users to shop complete looks in one click - removing the need for individual product searches.
Data Services: We also support Rundome.gr through customized data dashboards and performance reporting flows, enabling real-time monitoring of key KPIs and facilitating data-informed decisions across marketing and business strategy.
The outcomes
The result was a fully customized and high-performing digital environment for Rundome.gr. Even within the first two months post-launch, performance exceeded market benchmarks:
- Revenue: +67%
- Pagespeed improvement: +47%
- Visits: +74%
- Orders: +53%
Rundome.gr proves that solid technical implementation and data-driven thinking can fuel high-impact eCommerce performance.
Sleed & Cosmos Group: Together we run the extra mile.
