+64%
online leads (2024)
+60%
leads growth in the first 5 months of 2025
2×
more contracts generated from online leads
+63%
cross-selling vs 40% in the competition
65%
positive evaluation of information quality vs 48% in the competition
The case
Eurolife FFH, one of Greece’s leading insurance organizations, holds around 18% market share in life insurance and 4% in general insurance, serving more than 700,000 customers.
In a market with low insurance penetration (2.4%) but growing consumer interest, the company aimed to leverage online channels through a new, fully integrated lead generation funnel designed to attract and qualify new users.
The challenge
Eurolife FFH needed to increase both the volume and quality of online leads while maintaining a low CPL and ensuring measurable performance across all channels. At the same time, it was crucial to unify data from multiple sources (Google, Meta, blogs, product pages) and optimize the user experience across every touchpoint.
Our approach
Sleed designed and implemented a full-funnel lead generation strategy, driven by the synergy between Performance, UX, and Data.
Google Ads – PMax with custom page feeds, non-branded search campaigns, demand gen, and YouTube for Action.
Social Media Ads – Reels and blog traffic campaigns with testing per age group, focused on increasing qualified leads.
Site Optimization – UX improvements, optimized forms, and interactive tools.
Offline Actions – Leveraging the Eurolife Hub in shopping malls to generate 20,000 offline leads and build similar audiences of 100,000 users for retargeting.
Analytics & Reporting – Unified tracking across all funnels (Google, Meta, blogs, product pages) for smarter budget allocation.
The outcomes
The strategy delivered a 64% increase in online leads and a +60% YoY growth during the first five months of 2025.
Campaigns led to twice as many contracts from online leads, a 63% cross-selling rate (vs. 40% industry average), and 65% positive customer evaluation of the information provided.
The campaign won the Gold Award at the Peak Awards 2025, in category 2.2 Best Performance in Lead Generation - highlighting the power of the Sleed x Eurolife FFH partnership and the value of a strategy that combines data, creativity, and measurable performance.
