Key Results
Measurable impact and success metrics
The case
Spitishop.gr is one of Greece's leading e-shops for the home, with a strong digital footprint and three physical stores. As the brand continued to expand its product mix, there was a clear need to increase visibility for new categories, such as small furniture, through a fresh and effective digital approach.
Sleed, together with the Spitishop team, brought this direction to life using TikTok as the main activation channel.
The challenge
The brand's main objective was to boost product categories that had previously underperformed on other digital platforms. One standout example was the mirror/jewelry box, a hero product with untapped potential and limited results until then.
The challenge was to develop a fresh, creative way to showcase these products while also unlocking their conversion potential beyond the typical top-funnel approach.
Our approach
Working side by side with the Spitishop team, we designed a TikTok-first strategy focused on relevance, creativity, and measurable results.
- We created native video content using real products from physical stores
- We showcased real use cases for every room enhancing context & relevance
- We repurposed content blocks across multiple campaigns
- We positioned the underperforming mirror/jewelry box as the hero product exclusively on TikTok
- We set data benchmarks and measured results based on ERP data
The content was built with a creator-first mindset, bringing the product into everyday life in an authentic, engaging way.
The outcomes
Our collaboration with Spitishop proved that strategic use of new platforms can drive real performance even for "difficult" product categories.
- Small furniture saw >106% sales growth
- Total category revenue grew by >33%
- All performance was validated using ERP-based metrics demonstrating that TikTok can be both an awareness and high-conversion channel for ecommerce brands
A true co-creation with the Spitishop team and a great example of how platform-native content can meet real business goals.
