6x
increase in organic non-branded clicks
6,5x
increase in organic revenue
5x
increase in keywords ranked in Google’s Top 3
5x
increase in overall organic visibility
The case
Sportistas.com is one of the leading Greek eCommerce destinations for athletic gear, with a strong presence in racket sports and ASICS-branded products. While the brand had solid recognition and a well-curated product range, its organic performance did not reflect its full potential.
Sleed undertook the full redesign, development and replatforming of the new Sportistas.com website - laying the foundation for a renewed digital experience. At the same time, we designed and implemented a 360° strategy that included SEO, Digital Marketing, Performance, CRM, CRO, and Creative support - all aligned to deliver measurable growth.
The challenge
The road to organic success was far from easy. We had to overcome key obstacles:
Technical SEO issues during replatform
The site faced multiple technical limitations – from slow page load times to crawlability and indexation bottlenecks. We needed to fix these preemptively and provide replatforming support to avoid traffic loss and ensure post-launch organic growth.
Intense competition in the sportswear market
The Greek sports retail sector is highly saturated, with well-established players dominating SERPs. To deliver impactful results, we prioritized targeting keywords aligned with the brand’s most commercially relevant product categories.
Lack of SEO foundations
When we began, Sportistas.com had no structured SEO strategy. There was minimal keyword targeting and no scalable content plan. We had to build the SEO approach from the ground up – starting with audits, competitive research, and core content creation.
Our approach
Our strategy was built on a 360° collaboration mindset:
Technical SEO
We synchronized all efforts with the replatforming timeline and tackled the following:
✅ 3XX/4XX status code fixes
✅ Sitemap structure optimization
✅ Core Web Vitals enhancements
✅ Duplicate content and keyword cannibalization prevention
✅ Strong internal linking for high-priority pages
Content SEO
We implemented a scalable and commerce-first keyword plan:
✅ In-depth keyword research matched with product inventory
✅ Optimization of existing content
✅ Creation of new landing pages for top product categories
✅ Seasonal & promotional content upgrades
✅ Expansion to broader queries & product arrivals over time
Beyond SEO
Our collaboration with Sportistas.com went far beyond SEO. We provided an end-to-end solution by leveraging Sleed’s full-service capabilities as a digital partner. Specifically, we delivered:
✅ Full website redesign & development by our Web & App Development team
✅ Always-on performance marketing across Google & Meta
✅ Content & creative strategy across SEO-first and campaign-based assets
✅ CRM & email marketing flows to drive repeat purchases
✅ Data analytics & CRO using GA4 and heatmaps to optimize CTAs, layouts and funnels
This holistic 360° approach enhanced every digital touchpoint of the brand and laid the groundwork for continuous optimization and growth.
The outcomes
In just 22 months, Sportistas.com transformed SEO from a weak point into a core growth driver.
+531% increase in non-branded organic clicks
+660% growth in non-branded organic revenue
+432% rise in top-3 keyword rankings
+500% boost in organic visibility
+477% increase in organic revenue contribution
Sportistas.com didn’t just improve its SEO. It shifted into a whole new digital gear - with Sleed as its 360° strategic partner.
