Mojestik x TikTok: When Content Drives Performance
The pet food subscription that won the hearts (and the feeds) of TikTok. A TikTok-first approach that turned content into performance.
The case
mojestik.gr is a premium Greek pet food brand operating exclusively under a subscription model. Following a period of increased demand during the pandemic, the brand aimed to further accelerate its growth trajectory by expanding its acquisition funnel through new, authentic, and performance-ready digital channels.
The challenge
The main objective was to acquire new customers with a more efficient CPA, without disrupting the brand's existing media strategy. We had to build presence on a channel that hadn't previously been used for performance: TikTok. And we had to do it in a way that balanced brand awareness with measurable conversions while speaking to highly engaged pet lovers with specific purchase needs.
Our approach
Our strategy was based on two pillars:
Brand-first approach with street-style content: We leveraged existing native content from the brand (such as the 'Obedience Test') to strengthen brand recall and build a consistent presence on TikTok.
Performance-driven videos with hardselling structure: we applied TikTok best practices, strong hooks, clear reasons to buy, direct CTAs developed in collaboration with a pet industry expert. Every creative was designed to engage from the very first second.
The outcomes
Without making any drastic changes to the rest of the media mix, TikTok quickly became the most effective acquisition channel for mojestik.gr.
Once again, Sleed transformed an emerging channel into a strategic growth asset proving that performance and content can go hand-in-hand for subscription-based brands.
See the Content in Action
Visit Mojestik's TikTok profile to explore the authentic content that drove these results
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