360° Launch Campaign by Sleed for Cretan Tsikoudia Athivoli

Sleed presents the 360° launch campaign for Cretan Tsikoudia Athivoli, a comprehensive communication strategy combining television, digital media, social, and experiential activations. The campaign's goal is to strengthen the product's brand recognition in the Greek market, offering audiences an experience that bridges traditional heritage with modern lifestyle.

The strategy includes custom creative assets, performance media on YouTube, Meta & TikTok, as well as influencer and content creator activations to boost engagement and visibility. The campaign was further amplified by television spots that highlight the uniqueness and authenticity of Athivoli, creating a blend of materials that resonate with both traditional and digital consumers.

The Business Unit Director of Sleed stated: "With this 360° launch campaign, we want to bring Cretan Tsikoudia Athivoli to the forefront in a way that respects its roots while leveraging all modern communication channels. By combining strategy, creative, and media performance, we are building an experience that stands out."