Colgate-Palmolive and Sleed Expand Their Partnership

Colgate-Palmolive and Sleed expand their strategic partnership, with the digital communication of all Colgate-Palmolive brands now entrusted to the Sleed team. The collaborative relationship began in 2023 with the successful localization of the global Soupline campaign for the Greek market, establishing a foundation of trust between the two companies. This led to subsequent assignments for well-known products such as Ajax, Colgate Max White Ultra, Colgate Total, and Palmolive. In these initiatives, digital campaigns ran on multiple levels, leveraging social media channels and influencers, as well as dynamic Out Of Home presence.

The strategy implemented included targeted content production and continuous digital activation actions, resulting in projects that exceeded both qualitative and quantitative business objectives. The two companies are now laying the groundwork for a sustained partnership for 2024 and beyond, leveraging the experience and capabilities developed through their previous joint projects.

Giannis Paraskakis, Creative Business Unit Director of Sleed, stated: "We are very pleased that Colgate-Palmolive and Sleed's 360 creative team are moving forward together, now with all of the company's brands, looking squarely at the challenges that 2024 brings to the market."