Freenow by Lyft and Sleed bring “Destination ZEN” to BeWell Festival 2026 by Allwyn
Freenow by Lyft joined BeWell Festival 2026 by Allwyn as Official Mobility Partner, connecting everyday travel with wellbeing. Together with Sleed, it introduced “Destination ZEN,” a space designed for short moments of calm and decompression.
Freenow by Lyft and Sleed bring “Destination ZEN” to BeWell Festival 2026 by Allwyn
An experience that highlighted that wellbeing starts with the journey
The presence at BeWell Festival 2026 by Allwyn
Freenow participated as the Official Mobility Partner at BeWell Festival 2026 by Allwyn, Europe’s largest fitness & wellness festival. The festival took place on June 6 and 7 at OAKA. The participation emphasized linking mobility with everyday wellbeing.
“Destination ZEN”: a pause in the middle of the day
As part of its presence at the festival, Freenow, in collaboration with Sleed, presented “Destination ZEN”. This was a space that welcomed thousands of visitors and gave them the chance to press pause, even if only for a few minutes. The idea alludes to those brief moments of calm that a taxi ride can offer during the day.
For many people, getting around is not simply moving from A to B, but an important moment to decompress. A few minutes of relaxation, without demands and without obligations. Within this context, the booth functioned as an extension of this everyday experience.
Visitors could step away from the noise, unwind, and take a deep breath. The experience echoed the short “breaks” that taxi rides offer during the day. In this way, the concept of wellbeing shifted from the destination to the journey itself.
Creator campaign centered on the message
At the same time, Sleed designed and executed a creator campaign with creators from the fitness, wellness, and mindfulness spaces, bringing the message to social media. Through personal stories and authentic content, they highlighted a shared idea: that wellbeing is not a destination, but a daily choice that starts with the way we move.
“‘Destination ZEN’ was born from a simple thought: that even an everyday ride can become a small moment of calm. Our goal was to turn this idea into an experience that visitors could truly live and connect with Freenow.”
Dimitris Delitzas, Account Director, Creative department at Sleed
