Freenow by Lyft and Sleed in a unique pre-match moment
Freenow by Lyft and Sleed created a standout pre-match activation at the Betsson Greek Cup Final, delivering the official ball via a custom remote-controlled vehicle. The initiative was supported by the #PameTeliko influencer campaign, extending the brand experience from the ride to the stadium and beyond.
Freenow by Lyft and Sleed in a unique pre-match moment
At the Betsson Greek Cup Final
For the first time in Greece, the entrance of the official ball in a football match took on a different character, combining technology, creativity and experience. At the Betsson Greek Cup Final between PAOK and OFI, Freenow by Lyft, in collaboration with the Hellenic Football Federation, took on the role of Official Ball Carrier.
Sleed designed and delivered the specially modified remote-controlled vehicle that carried the official ball onto the pitch. The result was an original pre-match activation just before kick-off, enhancing the theatricality and the element of surprise in the event’s ritual.
As a proud sponsor of both teams, Freenow honored PAOK and OFI equally, highlighting their journey and momentum on the way to the final. The collaboration aimed to move sponsorship from a typical presence to a meaningful experience for the audience.
Influencer campaign: #PameTeliko
At the same time, Sleed designed and implemented the influencer campaign #PameTeliko, aiming to boost awareness and connect the match-day experience with users’ everyday life. The campaign’s content was built around a unified storytelling, where the experience starts with authentic moments from the creators on their Freenow ride to the match and peaks during the game with live reactions from watch parties.
- Authentic creator moments on the way to the match with Freenow
- Peak during the match with live reactions from watch parties
- Unified storytelling linking the road, the stadium and the screen
In this way, Freenow and Sleed turned a sponsorship moment into a complete brand experience — from the road to the pitch and the screen.
Dimitris Delitzas, Account Director in the Creative department at Sleed, stated:
«With this activation, our goal was to create a pre-match moment that doesn’t go unnoticed, but becomes part of the experience. For us, the creative objective was simple: to turn a functional moment into something worth remembering.»
