Sleed's New Campaign for Estia Home Art

Sleed presents its brand-new campaign for Estia Home Art, enhancing the brand's digital and television presence across a wide range of media. The communication strategy combines TV, digital, and social media, aiming to strengthen the identity of the Graphite series and reach consumers through dynamic and modern messaging.

The campaign includes integrated media planning and performance activation on YouTube, Facebook, Instagram, and TikTok, as well as the production of creative content specifically tailored for each channel. Sleed undertook both the design of the plan and the execution of the creative and media delivery, leveraging data-driven insights for better targeting and engagement.

The campaign has already launched and is being rolled out with gradual bursts on selected channels, boosting the reach and recognition of Estia Home Art.

Giannis Paraskakis, Business Unit Director at Sleed, stated: "When a brand like Estia Home Art gives us the opportunity to unite strategy, creative, and performance under a single plan, the result is campaigns that authentically connect with the audience. With data, with insight, and with a clear goal: to make the brand stand out."