Sleed Takes Over the Digital Strategy of SUPERFOODS

Sleed takes over the digital strategy of SUPERFOODS, the Greek brand that has become synonymous with natural superfoods and dietary supplements. The partnership, which emerged through a spec process, is based on a comprehensive plan that combines content strategy, social media, digital media campaigns, and influencer marketing, aiming to strengthen brand awareness and expand the purchasing audience.

The plan focuses on enhancing the brand's positioning in the Greek market, leveraging both ongoing content calendars and seasonal bursts that are supported both creatively and commercially.

A Full-Spectrum Digital Partnership

Sleed, with a team of 160+ in-house experts and top-tier digital certifications, offers integrated performance and content services for brands of all sizes, leveraging synergies across strategy, creativity, and technology. As part of the collaboration with SUPERFOODS, Sleed undertakes:

• Management of digital campaigns across Google, Meta, and TikTok
• Design and production of monthly social content
• Activation of content creators & influencers
• Strategic consulting and KPI-based reporting
• Production of radio mentions

Alexandros Kossyvas, Partner & Chief Customer Officer at Sleed, stated: "SUPERFOODS is a brand with high resonance in the Greek market, which has stood out for its extensive product range and its consistency in quality and innovation. Through this collaboration, we join forces to transfer this dynamic to the digital environment with strategic and creative freshness."

Andreas Stergios, Business Development & Sales Manager at GPHS, added: "SUPERFOODS NATURE'S BEST is the first company to successfully introduce the concept and importance of natural superfoods to the Greek Pharmacy sector and the broader public. Our partnership with SLEED in digital communications represents a strategic positioning and a qualitative continuation of our efforts to date, aiming to raise awareness among Greek consumers about well-being."