Sleed Took Over Pharmacy2go’s CRM Strategy
Pharmacy2go partnered with Sleed to design and implement a comprehensive, data-driven CRM strategy powered by marketing automations. The initiative focuses on personalization, segmentation, deliverability, and KPI-driven optimization to increase loyalty and LTV.
Sleed Took Over Pharmacy2go’s CRM Strategy
A comprehensive Marketing Automations approach
Pharmacy2go assigned to Sleed the design and implementation of a comprehensive, data‑driven CRM strategy, based on automated communications (marketing automations). The collaboration focuses on building meaningful relationships between Pharmacy2go and its customers, with the aim of boosting loyalty and Customer Lifetime Value (LTV).
Sleed’s strategy is not limited to simply sending messages. Instead, a holistic action plan was designed that covers all stages of the customer journey, with an emphasis on data-driven decision-making.
Main pillars of the CRM strategy
- Dynamic segmentation of users for personalized communication
- Development of automations in Klaviyo through specialized automated message flows
- Concept creation for attractive and targeted communications, aligned with user behavior and the Pharmacy2go brand identity
- List management and deliverability to ensure the sending and delivery of every message
- Reporting with monthly evaluation of KPIs and extraction of insights for continuous optimization
Why CRM is now a necessity in eCommerce
Pharmacy2go’s decision to invest in a comprehensive CRM strategy reflects the modern reality of eCommerce: personalized communication is no longer a competitive advantage, but a necessity. Turning occasional buyers into loyal, repeat customers depends not only on attracting new users, but also on maximizing the value of the existing audience.
With the right CRM strategy, the channel becomes an efficient engine that generates measurable revenue and increases Customer Lifetime Value.
“CRM is not just a communication channel. It is the foundation of the long-term relationship between the brand and its customers. For Pharmacy2go, this collaboration is a statement that real growth lies in data and in understanding the customer journey. Loyalty isn’t bought with one message — it’s built through personalized communication. This is the essence of the strategy we are developing within the CRM service.”
Evangelos Kotsōnis, Co-Founder & Head of Technology, Sleed
