Sleed Designs the Digital Strategy of Vileda in Greece

Sleed takes over the digital strategy of Vileda in Greece, enhancing the brand's digital presence and communication through an integrated strategy that combines performance media, social content, and creative production.

The partnership focuses on strengthening brand engagement and developing effective campaigns that support the cleaning products market in Greece, leveraging both paid media and organic content. At the core of the strategy lies the use of data for targeting and optimization, as well as the design of creative that responds to the audience's needs and interests.

Sleed develops and executes digital media campaigns on Google, Meta & TikTok, creates content calendars for social channels, and supports the strategy with smart performance planning, reporting, and ongoing optimization based on KPIs. The goal is to increase brand awareness while also strengthening the conversion funnel through targeted actions that maximize return on investment.

The Business Unit Director of Sleed stated: "With the strategic digital approach we are designing for Vileda, we are laying the foundation for a more effective and consistent brand presence in the digital world. By combining data-driven media, creative, and performance, we create campaigns that not only enhance Vileda's image but also deliver measurable results."