RECODE THE FUTURE UNWRAPPED: 360°, AI AND WHAT THE MARKET REALLY WANTS
In this episode of #SleedTheWayPodcast, Nikoleta Merzioti speaks with Sofia Protonotariou about findings from the “Recode The Future” survey of 150+ executives. They explore how marketing, technology, and business are evolving, from AI readiness to shifting client expectations.
Recode The Future Unwrapped: 360°, AI and What the Market Really Wants
Welcome to another episode of the #SleedTheWayPodcast! In this episode, Nikoleta Merzioti, Partner & COO at Sleed, welcomes Sofia Protonotariou, CEO of The Growth Challenge & Truberries.
On the occasion of the “Recode The Future” survey—an extensive initiative we conducted together with Truberries with 150+ market executives—they discuss how the future of marketing, technology, and business is taking shape.
Survey data (KPIs)
| Metric | Value |
|---|---|
| Participants | 150+ market executives |
Topics discussed in the episode
- Why the “360°” model no longer convinces like it used to
- How customer requirements are changing
- What AI readiness means in practice
- Why the digital & AI budget is expected to increase
- How the role of partners is being redefined
This episode captures the transition to a new growth model, where strategy, specialization, and technology come together to create real value.
More insights from the survey
Read more insights from the Recode The Future survey at: https://www.sleed.com/el/recode-the-future-survey-results
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