Podcast Episode

    SLEED THE WAY #18 | DISCOVERING THE VALUE OF DATA: FROM HYPE TO REAL SUBSTANCE

    Sleed - an e-business & digital marketing agency focused on the growth and success of its clients. Together we win!

    Host:Sleed

    In the 18th episode of the Podcast #SleedTheWay, Stelios Eliakis, CEO of Sleed, welcomes Dimitris Bochti, Technology & Innovation Manager at Sleed.

    The speakers discuss their relationship and, through their memories, reveal how their friendship began, the start of their shared professional journey, and the challenges they have faced over the years.

    The conversation focuses on the importance of data in making strategic decisions, as well as the significant value of methodology when it comes to managing that data. It is also specifically noted how pivotal data is to the market’s evolution in the digital world.

    What is mainly highlighted as a critical point is the need for companies to transform into “data companies”. During the discussion, they address the challenge-as well as the potential risk-that many businesses face when they need to revisit how they understand and leverage their data.

    This podcast series hosts Sleed executives, partners, clients, and market experts. Our core priority is to spotlight the people who shape our culture, along with our solutions and services, through conversations about today’s industry challenges. These are open, spontaneous discussions, and we hope to support the entire market with Tips & Tricks around Marketing and beyond.

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