In the 24th episode of the #SleedTheWay Podcast, Stelios Eliakis, CEO of Sleed, welcomes Madlen Balatlian, CEO of e-satisfaction.
The speakers discuss their long-standing acquaintance and Madlen’s professional journey.
Madlen describes how she entered the world of digital marketing and data-driven decision-making, which continues to define her to this day. She also explains how, after three years at e-satisfaction, she was promoted to General Manager and then to CEO. Building on this, the conversation broadens, and Madlen shares the reasons why this transition was significant for her, both psychologically and professionally.
Finally, she outlines the challenges of her new role, including stakeholder management as well as the responsibility she has assumed toward her team. At the same time, she expresses her satisfaction and optimism about the future of e-satisfaction.
This podcast series hosts Sleed executives, partners, clients, and market experts. Our top priority is to spotlight the people who shape our culture, solutions, and services, through conversations that address today’s industry challenges. These are open, spontaneous discussions, and we hope to support the entire market with Tips & Tricks around Marketing and beyond.
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