In the 32nd episode of #SleedTheWay, Giannis Paraskakis, Business Unit Director at Sleed, takes the host’s chair and welcomes Heraklis Zografakis, the man behind Rumors Gin. A second-generation entrepreneur who chose to take risks and put his trust in his people.
The episode kicks off with a… theatrical scene in the Cretan dialect, but we soon dive deep into one of the most powerful entrepreneurship stories!
Heraklis Zografakis talks about the transition from trading to production, the risk of launching a new brand from Crete - and the absolute trust in the team that helped him build it: Sleed.
Giannis and Heraklis unpack how we move from “let’s do something good” to “let’s do something big,” the essence of an authentic client–agency relationship, and how a Cretan gin was designed from the ground up with a global outlook.
This podcast series features members of our team, partners, clients, and market experts. Our goal is to spotlight the people at the core of our culture, present our solutions and services, and discuss today’s industry challenges. The content includes open, spontaneous conversations aimed at contributing to the market’s evolution with Tips and Tricks around Marketing and beyond.
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