In the 34th episode of #SleedTheWay, Giannis Paraskakis, Business Unit Director of Creative at Sleed, steps back into the host’s seat and welcomes Christos Vrachnos, Strategy Director at Sleed.
What is the real job of a Strategy Planner? How do we bridge the gap between client service and creative? What makes an insight truly meaningful? And how can a brief determine the success or failure of a campaign?
The conversation goes deep-from creative ways-in to the business realities every piece of communication must serve.
#SleedTheWay gives the floor to members of our team, partners, clients, and industry experts. Our goal? To spotlight the people behind our culture, share solutions, discuss challenges, and contribute to the evolution of the market with Tips and Tricks around Marketing-and beyond.
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