SLEED THE WAY #38 | TIKTOK FOR BRANDS: STRATEGY, CREATORS PERFORMANCE

In this episode of #SleedTheWay, Dionysis Katsimpas, Digital Marketing Director at Sleed, kicks off Season 4 with… TikTok!

Guests include Angeliki Douratsou, Digital Strategy Director at Sleed, and Chris Walmsley Fonias, TikTok Manager at Sleed.

Together, they break down how brands win on a platform with low CPM, high speed, and a need for native, RAW content. Which industries are already thriving on TikTok - and why do the face on camera and the hook in the first 3’’ make all the difference?

The conversation covers it all:

• The “magic” of TikTok and how to build a strategy based on trends
• The role of creators - when they’re essential and when in-house wins
• Performance or just awareness? How TikTok works full-funnel and impacts search & CTR
• Why consistency (4–5 videos/month) is worth more than one “perfect” spot

If you’re involved in digital, performance, or content strategy - this episode is for you.

This podcast series features members of our team, partners, clients, and industry experts. Our goal is to spotlight the people at the heart of our culture, present our solutions and services, and discuss the industry’s modern challenges. The content includes open, spontaneous conversations aimed at contributing to the market’s evolution with tips and tricks around Marketing and beyond.

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