In the 39th episode of the #SleedTheWay Podcast, Dionysis Katsimpas, Chief Digital Officer & Partner at Sleed, welcomes Dimitris Bochtis, Head of Data at Sleed.
Together, they take a deep dive into the world of data:
- how Sleed’s Data team was built from scratch
- what changes with GA4, consent, adblockers, and why Web Analytics are “hurting”
- why server-side tracking and first-party data are now the only way forward
- how data truly supports decision-making-from warehouses and operations to CRM & segmentation (RFM).
The conversation goes all the way to AI: from automations for analysis and dashboards, to how the right context makes the difference in conversational analytics.
Dimitris also talks about Sleed’s data products, such as ReportQ, which help brands view their market competitively and with an e-commerce-first lens.
This podcast series features members of our team, partners, clients, and industry experts. Our goal is to highlight the people at the heart of our culture, showcase our solutions and services, and discuss the industry’s modern challenges. The content includes open, spontaneous conversations aimed at contributing to the market’s evolution with tips and tricks around Marketing and beyond.
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