Podcast Episode

    SLEED THE WAY #4 | DIGITAL MARKETING: THE BEGINNING, THE EVOLUTION, AND TODAY!

    Sleed - an e-business & digital marketing agency focused on the growth and success of its clients. Together we win!

    Host:Sleed

    In the 4th episode of the #SleedTheWay Podcast, Stelios Eliakis, General Manager of Sleed, talks with Nikoleta Merzioti, Digital Marketing Director at Sleed. Nikoleta started with her internship at Sleed and, 13 years later, leads one of the company’s largest Digital Marketing teams.

    What are the key questions that need to be answered during the onboarding of a new e-commerce project? How important is it to set the right expectations and business goals at the start of a partnership, and how is this achieved? Together, Nikoleta and Stelios discuss the early days of Digital Marketing in Greece, the evolution of the e-commerce market over the years, as well as what has remained constant and timeless in the industry.

    This podcast series features Sleed executives, partners, clients, and experts from the market. Our top priority is to spotlight the people who shape our culture, our solutions, and our services, through discussions focused on today’s industry challenges. These are open, spontaneous conversations, and we hope to support the wider market with Tips & Tricks around Marketing and beyond.

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