SLEED THE WAY #48 | COFFEE ISLAND: FROM 0 TO 14 COUNTRIES: STRATEGY, CRISES, AND LEADERSHIP
In episode #48 of #SleedTheWay, Coffee Island CEO Konstantinos Konstantinopoulos shares how the brand grew from a local presence to 500+ locations across 14 countries. The conversation explores strategy, crisis decision-making, and the human side of leadership.
Sleed the Way #48 | Coffee Island : From 0 to 14 Countries: Strategy, Crises, and Leadership
| KPIs / Metrics | What they mean for the episode |
|---|---|
| 500+ locations | A network that reflects the scale of Coffee Island's growth. |
| Presence in 14 countries | International expansion and a strategy for entering new markets. |
| Episode #48 | The 48th episode of the #SleedTheWay podcast. |
In the 48th episode of the #SleedTheWay Podcast, Stelios Iliakis, CEO of Sleed, welcomes Konstantinos Konstantinopoulos, CEO of Coffee Island. The discussion revolves around entrepreneurship, strategy, and the leadership behind one of the biggest Greek growth stories.
From a small presence to an international network
How does a company evolve from a small presence in Greece into a network with more than 500 locations and presence in 14 countries? What does it mean to make decisions during times of crisis, expand into new markets, and stay true to your principles when everything around you is changing?
Topics you will hear in the episode
- The early years at Coffee Island and the foundations of growth.
- The experience of capital controls and decisions under uncertainty.
- International expansion, new markets, and scaling challenges.
- The mistakes and risks that come with growth.
- The importance of the team and continuous adaptation.
The more personal side of leadership
At the same time, the discussion moves to the more personal side of leadership: the pressure of being a CEO, responsibility toward the people in an organization, and vulnerability as part of the journey. Sport is presented as a way to find balance and as a practice that helps manage intensity during periods of change.
Key takeaway: Strategy is not only what you want to gain, but also what you are willing to lose.
About the podcast series
This podcast series hosts members of our team, partners, clients, and experts from the market. Our goal is to highlight the people who form the core of our culture, present our solutions and services, and discuss the contemporary challenges of the industry.
The content includes open, spontaneous conversations with the aim of contributing to the evolution of the market with Tips & Tricks around Marketing and beyond.
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