In the 7th episode of the #SleedTheWay Podcast, Stelios Eliakis, General Manager at Sleed, talks with Giannis Paraskeas, Business Unit Director of Sleed’s Creative department. Through their conversation, we learn about Giannis’ story, his arrival at the organization, and the Creative department, which he recently took the lead of. Giannis explains what creativity means, focusing on the value of the idea within a purely digital and fluid environment.
This episode is a must-watch for both creative individuals considering a career in advertising, and entrepreneurs seeking to assess the value of creativity and the contribution of the “idea” in the business world.
This podcast series features Sleed executives, partners, clients, and market experts. Our main priority is to highlight the people who shape our culture, as well as our solutions and services, through discussions that address today’s industry challenges. These are open, spontaneous conversations, and we hope to support the entire market with Tips & Tricks around Marketing-and beyond.
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