SLEED THE WAY #45 | SEO x AI: INSIGHTS & FLUFF FEAT. MARK WILLIAMS-COOK, BENGÜ SARICA DINÇER
In episode 45 of the #SleedTheWay podcast, Konstantinos Sfyris talks with Mark Williams-Cook and Bengü Sarıca Dinçer about SEO’s direction and AI’s impact. They also unpack the risks of “AI fluff” and how to measure results across platforms.
SLEED THE WAY #45 | SEO x AI: INSIGHTS & FLUFF feat. Mark Williams-Cook, Bengü Sarıca Dinçer
In the 45th episode of the #SleedTheWay Podcast, Konstantinos Sfyris welcomes two of the most experienced SEO professionals worldwide: Mark Williams-Cook, founder of the Candour agency and the AlsoAsked tool, and Bengü Sarıca Dinçer, SaaS SEO Manager and freelance consultant.
The discussion starts with the conferences that had just concluded in Athens and evolves into an open, honest conversation about where SEO is heading, how AI is changing the way we search and make decisions, and why “AI fluff” is one of the biggest risks for businesses and marketers today.
Topics we discuss in the episode
- What the multi-search ecosystem is and why there is no longer “one” search engine
- Why AI should not make strategic decisions on your behalf
- How to measure results in a multi-platform environment
- The future of agentic SEO and what it means for businesses
- What they would tell their younger selves—and why Mark’s answer will surprise you
In an environment where AI accelerates content production, “AI fluff” can become the biggest risk for brands that chase quantity instead of clear strategy and value.
About the podcast series
This podcast series features members of our team, partners, clients, and market experts. Our goal is to highlight the people at the core of our culture, present our solutions and services, and discuss the industry’s modern challenges.
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