The 1st TikTok Top View Multi Video in Europe by Sleed and NMR.CC
Sleed, in collaboration with NMR.CC, activates for the first time in Europe the new TikTok Top View Multi Video feature as part of the ION Break digital campaign, marking another step of innovation in platform media activation.
Sleed, in collaboration with NMR.CC, activates for the first time in Europe the new TikTok feature Top View Multi Video, as part of the ION Break digital campaign, marking another step of innovation in platform media activation.
TikTok Top View Multi Video is a beta format that evolves the classic Top View placement, offering audiences the ability to interact with more than one video related to the campaign. This enhances the content discovery experience and brand resonance from the very first moment the user engages with the platform.
The ION Break campaign targets a young audience and aims at both mass awareness and repositioning, supporting the product's rebranding and its two new flavors. The communication will run until April, serving as the first burst of a broader campaign.
The ION Break campaign was curated at the art, creative, and production level by the creative studio NMR.CC, while Sleed undertook the digital amplification, media planning, and media delivery, leveraging premium placements across TikTok, Social Media, YouTube, Display, and Programmatic environments.
Early access to the new TikTok feature was secured through Sleed's close collaboration with the platform, within the framework of the TikTok Marketing Partners Program, in which Sleed has been distinguished with the TikTok Agency Badge - a distinction that recognizes agencies with proven expertise and high performance on TikTok.
Alexandros Kossyvas, Chief Customer Officer at Sleed, stated: "The first deployment of TikTok Top View Multi Video in Europe, which took place on Sunday 21/12/25, is yet another example of how the strategic use of digital media and close collaboration with platforms can unlock new formats before they become mainstream. Through the TikTok Marketing Partners Program and the trust-based relationship we have built with TikTok, we gave the ION brand the opportunity to connect with a young audience through an innovative awareness-first format, designed for the way content is consumed today."
