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Motion graphics, as implemented in advertising, starts with graphic design elements that would be otherwise static and provides animation and movement. This can be done without following a specific narrative or as part of a greater story and can include everything from complex cartoonish animations to simplistic stop motion sequences. No matter whether you choose motion graphics or other styles of animation, moving imagery and videos in general yield better engagement, traffic and conversions.
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Motion graphics & Animation: what’s the difference?
When to use motion graphics
Motion graphics are best for outlining or emphasizing facts and can be used when there’s a need for narrative or storytelling. This is how you can break down complex services or products and present them in a memorable way. For explainer videos, motion graphics are at their core visual aids that excel at teaching hard-to-understand ideas through visuals.