Knowledge LibraryBlog
Explore our collection of case studies, news, podcasts, and AI insights
Google Marketing Live EMEA 2026: What it means for tomorrow’s marketing
Key takeaways from Google Marketing Live EMEA 2026, from AI-powered Search and YouTube Demand Gen to agentic commerce and next-gen measurement. What changes now is how marketers feed data, signals, and strategy into AI-first systems.
Who Decides Which AI Is Dangerous
Anthropic’s safety-first positioning backfired as export controls triggered a sudden global shutdown of key models while hidden internal safety measures sparked backlash. The episode highlights how AI access can now be shaped by politics, trust, and operational kill switches—not just technical evaluations.
SLEED THE WAY #45 | SEO x AI: INSIGHTS & FLUFF FEAT. MARK WILLIAMS-COOK, BENGÜ SARICA DINÇER
In episode 45 of the #SleedTheWay podcast, Konstantinos Sfyris talks with Mark Williams-Cook and Bengü Sarıca Dinçer about SEO’s direction and AI’s impact. They also unpack the risks of “AI fluff” and how to measure results across platforms.
SEO from SLEED: The Freshest Facts, Stats & News
June 2026 brought major SEO shifts: Google’s Core Update volatility, new Search Console AI performance reports, and growing influence of AI features on visibility. Brands must now focus on being chosen by both users and AI agents, not just ranking.
Sleed the Way #44 | Bank of Cyprus & Jinius: Digital Products, Data and the User Who Doesn’t Forgive
In episode #44 of the #SleedTheWay podcast, leaders from Bank of Cyprus and Jinius discuss building digital products from scratch. They explore data-driven decisions, marketplaces, AI, and the demands of an unforgiving user.
SLEED THE WAY #43 | HIRING, GEN Z & AI: WHAT’S REALLY CHANGING IN THE MARKET
In episode #43 of Sleed The Way, Nikoletta Merzioti talks with Giannis Imelos of Linq about scaling a business, evolving leadership, Gen Z hiring, and how AI is reshaping entry-level roles. A practical conversation on what’s truly changing in today’s job market.
Sleed Took Over Pharmacy2go’s CRM Strategy
Pharmacy2go partnered with Sleed to design and implement a comprehensive, data-driven CRM strategy powered by marketing automations. The initiative focuses on personalization, segmentation, deliverability, and KPI-driven optimization to increase loyalty and LTV.
Pharm24 x Sleed: From Customers to Lasting Connections Silver Winner – Best Customer Retention and Churn Reduction
Pharm24 and Sleed shifted focus from acquisition to retention through a human-first loyalty and CRM ecosystem. The initiative increased CLV, retention, and loyalty membership while boosting satisfaction and repurchase intent.
Prompting Is Dead
After years of the prompt box defining how we use AI, Google is shifting toward interfaces that infer intent through context—pointing, continuous agents, and ambient devices. The trade-off is less typing, but more monitoring and implicit consent.
New partnership between Sleed and Tiresias
Sleed has entered a new partnership with Tiresias, taking on the end-to-end digital design of the TSEK platform and its services. The collaboration also covers content strategy, social media management, and creative direction to strengthen trust with business audiences.
New Lacoste e-shop in Cyprus by Sleed
Lacoste launches its first official e-shop in Cyprus, developed by Sleed and aligned with the brand’s global guidelines. The project includes extensive tracking and event setup to support digital growth and optimization.
![Facts, Stats & Latest News from the SEO, Search & Marketing Industry [May, 2026]](https://lojosdqcuufjyvsihfyv.supabase.co/storage/v1/object/public/blog-images/posts/1779105981570-62za.png)
Facts, Stats & Latest News from the SEO, Search & Marketing Industry [May, 2026]
May 2026 brought meaningful shifts in Google Search: the removal of FAQ rich results, a new penalty for back button hijacking, and richer linking in AI Overviews and AI Mode. Data also show AI search rapidly becoming central to B2B and commercial-intent discovery, making recognition across touchpoints the new SEO goal.
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